The engine
A test engine on steroids, built to find traction.
Built for new propositions, not your run business. From intake to marketing assets, inbound and outbound motions and SQL follow-up through to the signed deal, run by AI and a dedicated team. We test and refine first, so you only scale proven results.
The funnel · from proposition to deal
One ICP. Many motions. Three funnels to improve.
A proposition comes with a fixed ICP. We build motions to reach that ICP, keep the ones that work, refine or kill the rest, and scale what proves traction. Working motions produce MQLs, nurtured into SQLs that move into the sales funnel. We measure each conversion and use AI to improve it.
Intake & hypothesis
We take in a raw proposition and turn it into testable hypotheses: who is the buyer, what pain do they pay to solve, and what would prove it. Kill and scale criteria are set up front.
AI does
Market and competitor scans, ICP micro-segmentation, positioning drafts
People do
Sharpening the value proposition and deciding what to test first
Build the motions
Messaging variants, landing pages, collateral and campaign assets are produced in days, not months. Inbound and outbound motions are designed together.
AI does
Copy and asset variants, landing pages, sequence drafts, targeting lists
People do
Ideating the motions with AI, and owning narrative and brand fit
Test & refine
We put the proposition in front of real buyers and measure hard signals: replies, meetings, pilots and willingness to pay. Weak signals get pivoted or killed. Strong signals get doubled down.
AI does
Micro-campaigns, A/B testing, signal tracking, response analysis
People do
Reading the nuance in feedback and deciding to pivot, persevere or stop
Scale on proven traction
Only what has proven traction gets scaled. The engine turns up inbound and outbound volume on the messages, segments and channels that convert.
AI does
Hyper-personalised outbound at volume, nurturing, intent detection
People do
Steering budget, channels and capacity
Qualify & close
AI qualifies and routes. Humans take over where it counts: one-on-one conversations, judgement calls, negotiation and the signature.
AI does
Lead scoring, SQL routing, meeting preparation, CRM orchestration
People do
Discovery, demos, negotiation and closing the deal
AI for scale, people for trust
Faster, cheaper and hyperscalable
A traditional go-to-market test takes months and a full team. AI handles the volume, so we run more experiments in parallel at a fraction of the cost. Our AI engineers, growth lead and experienced BDR make the calls, hold the conversations and close the deals.