THE ENABLEMENT ENGINE FOR DATA & AI PROPOSITIONS:FROM NEW IDEA TO CLOSED DEALS IN WEEKS
Ideas are cheap.Building is fast.Traction is everything.
enada.ai is where new propositions prove themselves. We take an offer you're not yet sure of and test it in the market until it either signs real contracts or tells you to stop, without you having to build a new marketing and sales team first.
5
stages, from proposition intake to signed deal
1150+
years of combined data & AI expertise behind it
AI first
to scale efficiently
Human touch
where judgement or human interaction makes the difference
What enada is (and isn't)
Not outsourced sales.
A validation engine for what's new.
We don't run sales for your existing business. Your core team does that best.
We pick up the propositions that don't fit your current sales and delivery organisation yet: a new service, a new market, a new product. We test them fractionally, with real buyers, until there's proof.
And proof means signed deals, not clicks or likes. Once a proposition has traction, you scale it with confidence. If it doesn't, you've learned that fast and cheaply.
The economics
Test fractionally, before you commit fully.
Testing a new proposition in-house means hiring, onboarding and tooling before you know if it works. enada lets you skip that bet.
Testing in-house
- Hire a marketeer, BDRs and tooling up front
- Months before the first real market signal
- Distracts your core sales team from the run business
- Costly and slow to stop if it doesn't land
Testing with enada
- A ready-made team and engine, used fractionally
- Market signal in weeks, not quarters
- Your core team stays focused on what already sells
- Clear go / pivot / stop based on signed deals
The engine
From proposition to closed deal
One managed engine covering every step from intake to signature.
- 01
Intake & hypothesis
From raw proposition to testable hypotheses, with kill and scale criteria set up front.
- 02
Build the motions
Messaging, landing pages and campaign assets produced in days, not months.
- 03
Test & refine
Real buyers, hard signals. Weak signals get pivoted or killed.
- 04
Scale on proven traction
Volume goes up only on the messages, segments and channels that convert.
- 05
Qualify & close
AI qualifies and routes. A qualifed BDR steps in, connects with the client, and closes the deal.
AI engine, human team
AI hyperscales the engine.
Human expertise makes it work.
AI takes the volume so we can test fast and cheaply. A dedicated team of people makes sure it lands, because enterprise buyers buy from people.
AI engineers
Build and tune the agents and tooling behind every motion.
Growth lead
Designs the inbound and outbound motions, reads the signals and decides what to refine, scale or stop.
Experienced BDR
Takes over qualified conversations one-on-one and knows how to close the deal.
AI, throughout
Research, content variants, enrichment, outreach and qualification at a scale no team could manage alone.
Part of the Datashift group
Built by people who do nothing but data and AI.
enada.ai is a separate brand within Datashift's multi-brand strategy. We draw on 1150+ years of combined data and AI expertise, and we run the engine on Datashift's own new propositions first. Once it's proven, we'll open it to other companies that want to test new go-to-market ideas.