Typical deliverables. Each one is tailored to the proposition and the ICP.
These rules apply to every engagement. They are what makes the speed safe.
A growth lead confirms the ICP and proposition before any motion is built.
No outbound message reaches a buyer until a person has approved the sequence and every claim in it.
MQL and SQL scoring thresholds are set by people, reviewed each cycle, and the reasons are logged.
Kill, refine and scale decisions are made by people, using AI analysis as input, with the reasoning recorded.
Every fact about a named company or person is checked by a human before a BDR uses it in a meeting.
Before we contact a new type of account for the first time, a BDR checks the research and talking points. Once the pattern holds, a sample of conversations is reviewed each week.